• Alice Brown

What to Know Before Having your App Developed

Updated: Nov 30, 2020

At Proteams we know that creating an app for your business can be full of tough decisions, even when you have an App Developer! So in this blog post, we have found the top 10 things you should know before you hand over your project.



1. Target Audience

As a business owner (or aspiring business owner), you'll surely be aware of the importance of knowing your target audience. If you know who you are targeting, it will help you build ideas for the design, features, and other important factors of your app.


2. Marketing

When you know your target audience, discovering how to market your app is easy, with the use of social media, browser ads, and more, marketing your app couldn't be easier! It is essential to reach your audience with marketing so your app doesn't go. unnoticed, creating your marketing strategy before your app is developed will be key to ensuring it gets the right exposure.


3. The "Why?"

This is something hopefully most readers will already know, but it is important to build on the "why" of your project and really look into what has inspired you to start your project. If your "why' isn't strong, and you don't fully believe in the project you are starting, it can make even menial tasks seem challenging. This item is less about external research and more about the introspection of your motivation for the project.


4. Market Research

Market research is the perfect follow-up after looking into your target audience and your reasoning behind the project, market research is all about ensuring that what you are creating has, or will have a sustainable and suitable level of demand in order for you to go through with the project. This area of research can be tricky depending on your idea and field of interest but there are many types of market research that allow you to find one that is most suitable to gain the most insight about the potential success of your project.


5. MVP

Developing your minimum viable app (or MVP for short) can allow you to view your app in its most basic form, and also allow you. to answer key questions about. its purpose and use, such as;

  • What is the main, or most important feature of your app?

  • What is it's purpose/what issues does it solve?

  • What sets it apart from competitors/what makes it a "must download"?


6. Monetization

There is a huge array of ways you can profit from your app, for some this may not be the purpose of the project and the app could just be an additional platform to connect with your consumers, for others, it may be how you get your business off the ground and so profit or sales are essential! Whichever category your project falls into, gaining extra sales or earnings through your app is always a nice added extra, to find out more about the ways of earning keep an eye out for the latest Proteams blog post; "How to Make Money from Your App".


7. Native or Hybrid?

Choosing between a native or hybrid application is very important and is something you need to know before getting it developed. Both methods have their own strengths and weaknesses, but the decision ultimately comes down the what the owner, and the users' needs are, and what should be prioritized. Some of the main benefits of a native app are; a better user experience, easy to find in app stores, can incorporate the built-in software e.g. calendar and location and requires less maintenance in the long-term. A hybrid app on the other hand can have a quicker initial speed to market, as well as a lower cost to create, access to the software can be gained through plug-ins, and lastly it has just one code base, but multiple platforms can be used.


Although the decision is a personal one to be made by the owner, it is commonly agreed that in most cases native apps are more convenient due to the potential time having to be spent on fixing or tweaking the hybrid version. Additionally, the native app provides a better user experience, security, and overall better performance.


8. Icon Design

Your icon design will determine the image you portray to your users, it is also known that the style of the icon and contribute to the amount of 'clicks' by users who have downloaded it. A good logo and icon can not only serve to brand your business but can also reflect the quality of the business as well as giving insight into the overall design of the UI.


9. Design

Now you have chosen a 'theme' and likely the color palette of your icon and brand, you will likely have a rough idea of what you want the app's interface to look like, as well as how it will be mapped out and used. Having this information and these ideas will help you to work alongside your app developer to ensure you are fully confident and satisfied with the final product.


10. App Development Company

Lastly, you need to decide on the company who will develop your app, much like many of the other factors mentioned in this post, this will come down to the app owner's own requirements and preferences, but with information gained on the nine other factors in this post, you will likely be able to gain the most relevant information from the company and ask all of the right questions.



At Proteams we have an extensive portfolio of software development projects and put this experience towards helping businesses achieve their targets with the right technological capabilities. Visit the Proteams site to find out more about how we can create quality software platforms to transform your business.

Great apps start with Proteams.

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