Apple Event April 2021; What Was Announced
Apple unveiled a host of new products and upgraded versions in its April 2021 release
Apple a whole host of new products during its “Spring Loaded” event on the 20th on April; including the iPad Pro 2021, a new iMac, Apple TV, and AirTags. In true 'new normal' fashion, the event was live-streamed via Apple’s official website and YouTube channel. Tim Cook began the event with the Earth Day link, discussing the Apple's environmental efforts, but then went straight into talks of Apple Card updates, noting that users can now share the card with anyone in your family (with parental controls), called Apple Card Family.
The new iPad Pro featured a mini display and an M1-level chip, while the Apple Pencil remains the same, and a new iPad mini and an entry-level iPad was not featured in the list of new products. The 12.9-inch iPad Pro sees a Pro Display XDR, the 600-nit Liquid Retina XDR equipped with micro-sized mini LEDs for full array local dimming: 2,500 zones of it. The 12.9-inch model starts at $1,099 (£999) and the 11-inch at $799 (£749). The new iPad Pro is also now available with up to 2TB storage, 16GB memory, 5G connectivity and switches to Thunderbolt 4 from USB-C. The camera's new 12-megapixel sensor has an ultra-wide field of view that can pan to dynamically reframe the shot for video calls, a feature called 'Center Stage'.
Image Credit; Apple
New iMac models, powered by Apple’s M1 chip were also announced, which are rumoured to get some design upgrades. The new design features a thin and brightly coloured model, some have noted that the new design is taking inspiration from much older models, with the ports on the back. The new models features a 24" display with 21.5" form factor with much of the same physical characteristics as seen in previous models. The webcam is the same 1080p that debuted in the previous model, while also benefitting from the image-specific intelligent processing in the M1 chip. The speakers on the iMac are new, featuring a six-speaker system that generates more accurate, more powerful sound, with spatial audio. Apple also made a point to note that the new model will be great for gaming with Apple Arcade, especially as it is significantly faster than the old 21.5-inch model across the board. Further, it has a MagSafe-like connector with an Ethernet connection on the brick and colour-matched keyboards featuring Touch ID, as well as colour matched trackpads and mice. Prices for the iMac start at $1,299 (£1,249).
Apple also finally unveiled their much talked about AirTags, which are small and elegantly designed bluetooth accessories that help users to keep track of and find the items that matter most with Apple’s Find My app. They can be attached to almost anything; luggage, handbags, keys, backpack, or other items. AirTags are an addition to the already vast 'Find My' network, which helps users to locate lost Apple items, all while keeping location data private and anonymous with end-to-end encryption. The AirTags are surprisingly affordable at just $29 (£29) a piece, they're also available in a four-pack for $99 (£99).
There is also a new version of the Apple TV 4K, which uses the A12 Bionic chip that's also used in the iPhone, allowing for HDR in high frame rates. It also has the option of using the sensor in the iPhone's camera to calibrate the TV's picture. Further, there's a new remote with a mute button and TV power button. Prices for the new tv start at £179/$179 for the 32GB model.
Image Credit; Apple
Although a new iPhone wasn’t released, Apple have brought out a new colour to add to the selection of options, purple.
Although this seems like a lot to take in, and perhaps a lot for you to add to your shopping list, some Apple fans were expecting some items that didn’t get announced for a release. Nothing was noted about a new AirPod release, in response to some of the competitors bringing out a host of new earphones with huge capabilities. Nor was there any mention of an iPad Mini 6, which was expected to appear this year. Although the Apple PodCast App has also gotten a redesign with recommendation, subscriptions and more new features, many were expecting to see the platform merge with Apple Music, but perhaps we can expect this at a later date.
What stood out for you among the new releases? Is there anything that wasn't announced that you're keeping an eye out for? Let us know in the comments or on our LinkedIn page.
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