Tapcart, Mobile Shopping Apps without Coding
With an incredible 3x revenue growth over the past year, Tapcart announced they have closed their $50 million round of Series B funding, which was led by Left Lane capital
Tapcart is a start-up company that was founded in around 2017 by Sina Mobasser and Eric Netsch, whom both have worked in the mobile app industry for several years. Although from the same area of expertise, Mobasser’s previous company was called TestMax and was one of the first test prep courses providing mobile study for LSAT and BAR exams available on iOS. Whereas Netsch has worked in more recent years with the agency side of things, to create better mobile experiences for brands. They came together with their exponential knowledge to provide a service for online merchants bring their businesses to mobile, as easily as Shopify does online. Shopify already makes it a lot easier for small companies to start their own business and allow them to grow, but Tapcart has taken all the coding out and allowed merchants to create their own mobile apps quickly and affordably.
“Now, you can launch an app on our platform in a matter of weeks, where historically it would take up to a year if you wanted to custom build an app,” said Mobasser when discussing the company. “And you can do it for a low monthly fee.”
Tapcart flawlessly integrates with Shopify, and everything is always synced directly from the Shopify app, so inventory and products are always up to date. The platform that Tapcart provides is a drag-and-drop builder that makes it exceptionally simple for anyone to create a mobile app for their Shopify store, enabling them to design and customized the layout and product pages, include product reviews and checkout options, and even the ability to add a blog, live videos and much more. Rivals in the in mobile app industry require data transformation and duplications. Its content management system allows retailers to easily change fonts and colours and create exclusive content, making brands have a more unique feel to their app, and by having integration with Shopify, Tapcart doesn’t have to focus on e-commerce infrastructure since the way these things are structured, inventory and other additions already have a very similar feel across brands.
With an incredible 3x revenue growth over the past year, helped along by the pandemic as more people are starting their own companies from home and consumers are on their mobile 20% more year-over-year since 2019, Tapcart announced they have closed their $50 million round of Series B funding, which was led by Left Lane capital. Shopify, SignalFire and Act One Ventures were also amongst this round’s participants. Tapcart already powers several shopping apps for some major brands including Fashion Nova, Culture Kings, Patta and thousands more. With the latest round of funding, the company will be able to hire another 200 people, a leap from the 70 they have at present, this will allow them to hire people from overseas and expand the market to Australia and Europe and move towards global expansion. They are also planning to upgrade their insights analytics platform to offer scripts that merchants will be able to install on their mobile websites to compare the positives on their sites to their app.
Sometime this year, Tapcart is planning to launch a automatic marketing product, to allow their users to fully personalize and automate their notifications, it will also be investing in market expansions so the product is more adaptable to mobile, global commerce.
“We believe brands must be where their customers are, and today that means being on their phones,” said Satish Kanwar, VP of product acceleration at Shopify, in a statement. “Tapcart helps merchants create mobile-first shopping experiences that customers love, reinforcing Shopify’s mission to make commerce better for everyone. We look forward to seeing Tapcart expand its success on Shopify with the more than 1.7 million merchants on our platform today.”
Along with the features of simple and easy-to-use creation tools, Tapcart also allows vendors to automate marketing, enabling them to send out push notifications to customers in real-time for things such as promotions and new products. Scheduling these events is also available and having them as notifications is apparently 72% more likely to drive someone to the vendor than an Email or text message, as it’s a much more common way of marketing these days.
Through Tapcart this year, there have been sales amounting to over $1.2 billion, mobile commerce spending has gone up by 55% and is expected to soar higher even after the pandemic. Tapcart’s merchants have seen orders on the apps at a rate of more than one-per-seconds at this time. The company is currently generating their revenue by simply charging a flat software-as-a-service fee (SaaS), whereas competitors in this field usually charge for a percentage of the merchant’s total sales.
“There’s still quite a lot of merchants that need better mobile experiences but have yet to really double down on the mobile effort and get something like a native app,” notes Netsch. “There’s a lot of different ways and methods that merchants are experimenting with mobile growth, and we’re trying to offer all of the best parts of that in a single platform. So, there’s tons of expansion for Tapcart to do just that with the existing target addressable market,” he says.
This is a huge step for people who are working from home and creating their own stores, especially when so many people are shopping on their devices now rather than websites or even in brick and mortar stores. Making it simple for people to create their own app is changing the way businesses think, and will continue to grow, especially with the help of Tapcart.
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