• Alice Brown

What to Expect from the Consumer Electronics Show 2021



The Consumer Electronics Show (CES), owned and put on by the Consumer Technology Association (CTA) is one of the most influential tech events globally, annually featuring the latest breakthrough technologies from innovators worldwide. The world's largest brands attend to scope what is on show from top innovators, as well as conducting business and meeting potential new partners.


What Is Different?


Amid the current COVID-19 pandemic, CES has planned an alternative approach to their show in the upcoming year, unlike their Las Vegas centered show that has taken place over the last 50 years in the Convention center every January. CES, much like many other events, are taking the show online, and incorporating an all-digital approach to its event.


The event will run from the 11th to the 14th of January 2021, and it is expected that the largest brands will host their own live stream announcements, while smaller companies either manage their own streams or perhaps join for a CES-themed showcase video. the 2021 show will host a large number of its showcases to the general public, although some shows will be restricted to paying CES attendees. The CTA announces that they will open a virtual show hall that will host both exhibitors and attendees (up to 30 people per show), in which, groups will be able to ask questions and communicate in real-time.



Schedule


January 11: Exclusive media-only access

January 12: Exhibitor showcase and conference programming

January 13: Exhibitor showcase and conference programming

January 14: Conference programming


CES has already announced the schedules for the exclusive media-only event;

11th of January 2021

7:00 - 7:30 AM EST - Hisense

8:00 - 8:30 AM EST - LG Electronics and Bosch

9:00 AM - 9:30 AM EST - Samsung Electronics and HERE Technologies

10:00 - 10:30 AM EST - Panasonic and Philips and Skyworth

11:00 - 11:30 AM EST - Canon and TCL and Mercedez-Benz

Noon - 12:30 PM EST - Magna International and Kohler

1:00 - 1:30 PM EST - Intel/Mobileye

2:00 - 2:30 PM EST - OMRON Healthcare

3:00 - 3:30 PM EST - Caterpillar and CTA'S 2021 Tech Trends to Watch

4:00 - 4:30 PM EST - Schneider Electric and Taiwan Tech Arena

5:00 - 5:30 PM EST - Sony



Who Are the Main Exhibitors and What Will They Showcase?


The CES has commonly featured some of Samsungs most prevalent releases and stands as a loyal participant in the show, among whom is Song, LG, and Panasonic. This is what we expect to see from the largest companies featuring in the 2021 show;


SONY

Monday 11th January, 10pm GMT

Sony has long been known for its fruitful shows at CES, despite the somewhat disappointing 2020 show where they unveiled the PS5 logo and a limited number of TV announcements. Tec enthusiasts speculate that the Japanese tech giant will have a plentiful showcase including a 2021 Sony TV range and PS5 announcements. After the release of the highly successful noise-canceling headphones, the Sony WH-1000XM4 it is unlikely that another pair of over-ear headphones will be announced.

Although, it has been over a year since Sony's release of the wireless earbuds, the Sony WF-1000XM3, which may indicate that CES 2021 could see the fourth version of one of the best wireless earbuds on the market.it is expected that a new release of which would mean the new product features some of the adaptations that were seen to the 4th generation of the headphones, such as Speak-to-Chat, adaptive noise cancellation, and audio upscaling.

Also rumored are the releases of more 48-inch models of its existing OLED TV sets, as well as adaptive developments to their Acoustic Surface Audio tech, which vibrates the TV panel to emit sound.



PANASONIC

Friday 8th January, 10am GMT

Panasonic will unveil their 2021 TV line-up the week before CES commences, which is a highly anticipated release as they were the producer of some of the best TVs in 2020, and so the quality of these releases are expected to be sky-high. Gamers also hope to see that the new releases will realize next-generation HDMI features. Panasonic also released its first noise-canceling wireless earbuds (RZS500W), which came as a potential alternative to the more expensive Sony and Apple earbuds. The quality of the audio somewhat matched the price range of the product, while the quality of the sound canceling was impressive, a release with the improved audio quality of the earbuds is anticipated at CES2021.



SAMSUNG

Friday 8th January, 2pm GMT

Last year Samsung unveiled their Sero TV, as well as the zero-bezel Q950TS 8K QLED, and confirmed the release of two more 8K TVs for later in 2020. it is expected that they will bring a larger 8K range for CES 2021. Commentators also anticipate that news of a commercially-available transparent TV or sunlight-emitting display will be announced for a later release date. 2021 seems to be a promising year for Samsung releases, who have already confirmed plans for a MicroLED TV, as well as suggesting the release of a next-generation QLED release for 2021 because of the number of QLED TV technology trademarks they made earlier this year. Going even further, Samsung is expected to launch their Galaxy S21 phone in January, which also leaves the possibility for a next-generation Galaxy Buds Pro release.


Samsung has also announced a number of soundbars to go with its new TVs in the past, so the release of a new soundbar range is highly anticipated for CES 2021, especially because of the impressive features that the 2020 range saw such as immersive audio, SmartThings supports and Amazon Alexa voice control. The new range is expected to feature Google Assistant voice control as well as improved Alexa capabilities, as well as more connection options than previous models.



LG

Friday 8th January, 1pm GMT

LG was announced as the winner of the 'CES Best of Innovation Award' ahead of the show, because of the OLED TV technology that was recognized for the gaming category. LG's statement read "Particularly noteworthy for 2021 are LG’s latest entertainment products including LG OLED, LG NanoCell, NEXTGEN TVs and TONE Free earbuds. More details on specific LG Home Entertainment products honored will be announced at CES 2021 in January". This hints at a number of releases as in the past, LG has used the CE show as a platform for their latest TV ranges, the 2020 show saw a number of 8K TVs, as well as confirmation of a new 48-inch OLED. overall



TCL

Friday 8th January, 4pm GMT

At the 2020 expo, TCL announced their plans to release a new range of Mini-LED TVs, to succeed the previous OLED models (that use smaller LEDs for more precise brightness control than older LCD screens). Those TVs came out earlier in 2020 in the US in the form of the new "6-Series R635" models, which they launched alongside new 5-Series TVs that use QLED technology. TCL also recently confirmed a line of Roku TVs due to be released in Europe and South America, and hopefully the UK too.

TCL released a ranged of Mini-LED TVs in 2020 which are designed to combine the brightness of LCD and the contrast of OLED at a low cost, a new and improved range are expected for 2021.



INTEL

Friday 8th January, 6pm GMT

Intel's 2020 releases saw the launch of Tiger Lake mobile processors, as well as the announcement of a gradual departure from Apple’s Mac line, but this doesn't dampen the excitement for their 2021 releases. There are many rumors on what they are likely to release, including the unveiling of Intel’s Rocket Lake desktop processors, as well as an announcement of the 11th generation x86 chips in Q1. Intel is also expected to release an update in 2021, known as the Tiger Lake H-Series, set to offer a performance boost for laptops, it is expected that the Razer Blade 15 and the Dell XPS 15 will support the new chip.




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